Udemy Marketing Foundation From Target Audience to Digital Gr

Udemy Marketing Foundation From Target Audience to Digital Gr
     Get Bonus Downloads Here.url -


     1 -Introduction (Julia and Cindy).mp4 -


     2 -Background What is a Strategy (Julia).mp4 -


     3 -When and For What do you Need a Marketing Strategy (Julia).mp4 -


     4 -The Marketing Mix - And What Aspects are Covered in this Course (Julia).mp4 -


     5 - Handout and How to Work with this Course.html -


     5 -Udemy Basics of Marketing and Public Relations Strategies-by Cindy Pfitzmann.pdf -


     1 -Defining your Target Group (When you speak to everyone, you speak to no one!).mp4 -


     10 -Example of a Story Board_Udemy_Cindy Pfitzmann.pdf -


     10 -Practice video Example of a Story Board.mp4 -


     2 -Advantages of Defining Your Target Group.mp4 -


     3 -Target Group vs. Target Market.mp4 -


     4 -Methods of Analyzing Target Groups.mp4 -


     5 -Market Research - The First Step in Defining Your Target Group.mp4 -


     6 -Empathy Map Download.url -


     6 -The Empathy Map - Understanding Your Target Group Better.mp4 -


     7 -Example of an Empathy Map_Udemy_Cindy Pfitzmann.pdf -


     7 -Practice video How to fill out the Empathy Map.mp4 -


     8 -Buyer Persona Template in Canva.url -


     8 -The Buyer Persona - Define Your Ideal Customer.mp4 -


     9 -The Story Board - Visualizing the Customer Journey.mp4 -


     1 -What is a Clear Positioning.mp4 -


     2 -Porter's Competetive Strategy - Overview.mp4 -


     3 -Competetive Strategy Cost Leadership.mp4 -


     4 -Competetive Strategy Differentiation.mp4 -


     5 -Competetive Strategy Niche Strategy.mp4 -


     6 -Spectrum Analysis.mp4 -


     7 -Practice Video Strategic approach to developing a positioning.mp4 -


     1 -Who Do You Want to Reach and What is Your Message.mp4 -


     2 -Importance of a Communication Strategy for Companies.mp4 -


     3 -Affiliation in an Organization.mp4 -


     4 -Elements of a Communication Strategy.mp4 -


     5 -Ten Steps Framework for a Communication Concept.mp4 -


     1 -Definition and Characteristics of Organic Digital Sales Strategies.mp4 -


     2 -Advantages and Disadvantages of Organic Digital Sales Strategies.mp4 -


     3 -Bird's Eye View - PESO Model (Paid, Earned, Shared, Owned Media).mp4 -


     3 -Peso Model.pdf -


     4 -Marketing Funnel.mp4 -


     5 -Practical Video Development of a Digital Marketing Funnel.mp4 -


     1 -Summary and Wrap Up (Cindy).mp4 -


     2 -Congratulations (Cindy).mp4 -


     Bonus Resources.txt -

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